EASTTHEORY, a professional cleansing company said on 26th that it will conduct “Wang Hong Live Promotional Event” on China’s largest on-line shopping mall, Taobao.

The event is held as part of the “Wang Hong Live Promotional Event” held by the Korea Trade-Investment Promotional Agency. During the event which will be held in China will be participated by famous “Wanghong,” or Chinese influencers, who will introduce Steam Melon Gentle Wash and Steam Melon Gentle Toner.

Since its launch, Steam Melon has received the Hwahae Beauty Award, Korea Consumer Satisfaction Index No. 1 Award, and has been selected as the most representative product of the global beauty trend by Beautystreams, which is based in Paris, thereby boasting its outstanding effects of moisturizing and calming among consumers and industry insiders.

EASTTHEORY marketing staff says,” Wanghong received proposals from many companies that wish to enter the Chinese market, and thus they closely analyze the response by actual consumers,” adding that “the company will continue to carry out Wanghong marketing to proactively enter into the Chinese cosmetics market, as its major brand METRONOME has been acknowledged for its excellent quality.

Moreover, the staff also explained, “the company plans to meet with Chinese consumers through the Wanghong Promotional Event which will be carried out for 1 month starting from July 10th, and carry out proactive marketing activities by entering into major sales channels in China including Tmall.” The staff also expressed hopes for the products to garner much attention in China as the products have been acknowledged for their quality by domestic consumers who are conserved about their sensitive skin.

*from ET editor:

It was happy to see young and funny Chinese Wanghong and her staff. Thank you for the memorable one. Sold-out, too.